Creating Addiction Through Facebook Game Applications

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Creating Addiction Through Facebook Game Applications


Creating Addiction Through Facebook Game Applications

Nowadays, Facebook games are becoming a popular genre among game lovers. Businesses are investing more towards games to achieve their branding objectives. In game advertisements are also becoming a popular trend to gain impressions. From creating addictions towards branded games the application industry move towards Advertainment and game branding which provides quick results. Among various game development issues like segmentation, genre and cost effectiveness platform is a major issue. However, social media like Facebook has eliminated such development fears with Facebook application development. Especially Facebook games came as a blessing with high precision viral for marketers to achieve more than advertising.

Facebook application development is now becoming a vital resource for businesses to promote their brands. From awareness towards ultimate branding, application's usage over internet is being used to give consumers a subliminal product exposure. In this regard, games are a popular communication medium. Usually a psyche of games is analyzed and communication pointers are embedded in the games application to trigger a subconscious effect to achieve the branding target. From branded games towards Facebook game applications the one common thing is addiction.

Creating addiction through Facebook game applications is not a piece of cake. Acquaintance with game dynamics and understanding gamers' behavior is a must. The basic question is why a game plays a certain game repeatedly and what creates addiction? To understand it all we must know the real GAME, the advantage of Facebook games and the power of embedding message in the games.

A gamer has a complex psyche which evolves and rotates only around the nature of platform. Like a Facebook gamer most likely would share scores on the leader board while a console gamer might respond in a different way. The real game is all about experience. The gamer swim in the tide of games ups and downs and is entertained during this process. This gaming exposes him/her to certain messages predetermined by the developer. This is one way to achieve communicating the sub conscious of the gamer.

The pride of Facebook application development in the field of games is remarkable as compared to other platforms. This is only due to simplifications. We can say that simple ideas have more probability to trigger a viral effect. This is why Facebook games are becoming more popular. Brands develop their own games which promote and advertise during games which gamer cannot avoid like traditional mediums. Moreover, games with hidden call to action strategy delivers better results for social media strategies.

Facebook application development is a versatile development platform but also a powerful one. Social media strategist embeds certain messages in the game dynamics which could help achieve the brand's objective. In this way when a gamer experiences the Facebook game app, he/she is exposed to the message and the objective is triggered. This is the over simplified model of the game dynamics. Nevertheless, the Facebook coverage for various game genres and ability to interact socially helps achieving viral more than any other platforms. This is why creating viral through Facebook applications is easy and profitable. It is just like a self promoting app that your consumers promote just because they like it. Soon your business start achieving its objectives and the viral is replaced with another one.



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Creating Addiction Through Facebook Game Applications